L’Atelier d’Ashtar
Born from the heart of its founder, Diana Nasserdine, L’Atelier d’Ashtar is more than a jewelry brand, it is a love letter to the sea, a tribute to nature, and a celebration of feminine strength and timeless beauty. Founded in Beirut in 2020, Ashtar was inspired by Diana’s deep connection to the ocean, its shells, pearls, and saltwater serenity, which she calls her “therapy.” After a successful career in the business world, Diana followed her heart into design, creating pieces that embody love, heritage, spirit, and the poetry of the sea
Design Philosophy & Craftsmanship
At the core of Ashtar’s philosophy is the belief that jewelry should carry meaning beyond aesthetics, each creation tells a story, evokes emotion, and reflects the wearer’s individuality. The atelier combines traditional craftsmanship with contemporary design, mastering the art of working with shells, gems, enamel, semi-precious stones, and diamonds. Every piece is conceived as a statement, bold yet refined, luxurious yet deeply personal
The Creative Process
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2020 - 2025
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A deeply artistic process where storytelling meets design. It begins with translating the brand’s soul, its connection to the sea, nature, and timeless femininity, into a creative narrative that shapes every detail of the collection. From moodboards and color palettes to materials, forms, and names, each element is intentionally crafted to evoke emotion and meaning.
Our design service goes beyond aesthetics; we build concepts that embody Ashtar’s poetic identity, transforming abstract inspirations into cohesive visual worlds that guide product design, campaigns, and brand storytelling with authenticity and elegance.
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Brand Positioning
Package Uplift
Branding Collaterals
Marketing Collaterals
Social Media Marketing
Look Book Magazine Style
Website Development & Design
Photography & Audio- Visual