Aktuel group
Aktuel group is a premium eyewear manufacturer, designer and distributor with more 30 years of industry experience and more than 50 agents around the world. Founded in 1993, our portfolio of brands includes 4 international leading brands such as Vintage, Amor, OEX and Q-Marines.
Leading the eyewear industry with international presence in more than 50 countries, 3 continents and 2 major manufacturing plants in turkey and Italy.
The Creative Process
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2022
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The concept creation for Aktuel Group in design service providing focused on translating the brand’s long-standing legacy in eyewear into a bold, modern visual identity that reflects innovation, craftsmanship, and global presence.
Our approach began by understanding the company’s core values, quality, style, and sustainability, and expressing them through cohesive design language across all brand touchpoints. From sleek layouts and refined typography to impactful visuals and storytelling, every element was crafted to highlight Aktuel’s expertise, its vertical integration model, and its commitment to empowering people with fashion-forward eyewear.
The result is a distinctive, premium brand presence that resonates with international markets while staying true to Aktuel’s heritage and vision.
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Brand Positioning
Branding Collaterals
Marketing Collaterals
Look Book Magazine Style
Photography & Audio- Visual